Everyday, the number of smartphone users is increasing, along with the number of social media users. Businesses that do not master effective use of tools such as facebook, twitter, and Google+ will be left behind. Consumers now use a variety of resources to carry out research before purchases, or simply to view opinions on products and services. Not sure if twitter is right for you? Chances are pretty good that it is right for at least 1 of your competitors.
So, where do you create an advantage for your business? By understanding what twitter means to your marketing efforts and then using it effectively. Here are 3 simple things for getting started:
1. Build your followers
Start by importing your existing contacts, if you have a facebook account, post on your wall letting your friends know that you are on twitter now. Once your twitter account is live, look for interesting and like minded people to follow. Be sure to use the #MyFirstTweet hashtag, and every Friday keep an eye out for #ff – Follow Friday. By using this, you are putting it out there that you are looking for new followers – just remember that there will be other new users, so be sure to reciprocate.
2. Research hashtags
Hashtags help other users to find your content, and also allows twitter to index the popularity of content. Hashtags have become so popular, that facebook and Google+ now pick them up and use them for metrics. Just remember, don’t over do it, and don’t send out tweets full of nothing but hashtags. This leads me to the next point…
3. Be short and to the point
twitter is a great way to grab the attention of a wide group of people for a short amount of time. This is mainly possible because everything from your tweets, to your profile and Direct Messages (these are private messages to your followers) is limited to 140 characters. You will need to remember to be efficient (so attach pictures to help tell the story and send a clear message!) and get your point across. You can always use twitter to send someone to another site, like your facebook page, so that you can tell a more complete story. Imagine that you are writing headlines – you just need to grab someone’s attention.
Here is an example:
Be sure to join us for our next monthly meeting. It will be held at Bob’s Pizzeria at 8AM. This is a great chance to network with fellow business owners! yourlinkhere.com
This is way too long. To send the same message in 140 characters, try something like:
June 18 at 8AM – Biz Centre meeting @bobspizzeria – networking and fun! #smallbusiness yourlinkhere.com
Same message, and about 30 characters left. Don’t worry if you don’t get it right the first time. Practice makes perfect.
And remember, if you really get stuck, just get in touch for a free Social Media consultation.
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